Unify Consulting
Senior judgement for
complex decisions.
We advise leadership teams across strategy, organizational transformation, PMO, AI readiness and infrastructure — combining senior expertise, deep Abu Dhabi context and practical execution.
Five functions. One operating model. One accountable partner.
Why Now
Knowledge is no longer the advantage.
Judgement is.
AI has made information abundant. What remains scarce is the ability to separate signal from noise, understand what really matters, and make decisions with confidence.
Noise
Signal
Direction
Who We Are
Deep Abu Dhabi context.
Senior people. Practical advice.
Unify Consulting has been built around one market and one principle: senior people should stay close to the problem.
Since 2019, the team has supported more than 230 engagements across government, aviation, infrastructure, holding companies and private offices — combining local context with practical, execution-focused advisory.
2019
Established in Abu Dhabi
230+
Engagements delivered
One Market
Deep Abu Dhabi focus
Senior-Led
Always stays involved in delivery
Our Services
Six ways to turn complexity, into direction.
Our advisory work spans the decisions that most directly shape how an organisation grows, operates and performs — from setting strategy and redesigning structures to delivering major programmes, adopting AI and strengthening leadership.
Consulting
01/
Turn ambition into a clear set of choices.
We help leadership teams define where the organisation is going, what matters most and which priorities should shape the next stage of growth — translating broad ambition into focused strategy, measurable objectives and a practical roadmap.
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Organisational Redesign & Structuring
02/
Design the organisation around how it needs to perform.
We help leadership rethink structures, roles, decision rights and accountability so the organisation can operate with greater clarity, speed and efficiency as priorities evolve.
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PMO & Project Management
03/
Bring control and momentum to complex programmes.
We establish the governance, reporting and delivery discipline needed to keep major initiatives moving — giving leadership clearer visibility across priorities, risks, budgets and execution.
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AI Readiness & Optimisation
04/
Turn AI ambition into practical business value.
We help organisations understand where AI can meaningfully improve performance, assess their readiness and identify the operating, governance and capability changes needed to adopt it responsibly.
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Infrastructure Financial Advisory
05/
Bring commercial clarity to complex infrastructure decisions.
We support leadership teams with the financial and commercial analysis needed to evaluate infrastructure opportunities, structure major decisions and understand their long-term implications.
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Senior Leadership Development
06/
Strengthen the people making the most important decisions.
We work with senior leaders to improve decision-making, leadership effectiveness and organisational performance - building the capability needed to lead through growth, change and complexity.
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Service Levels
Choose the level of support your
operation actually needs.
Every organisation needs a different level of operational support. Our three service levels let you choose how much responsibility Unify takes on — from focused day-to-day support through to a more comprehensive managed model.
Keep people operations moving without the administrative drag.
We support the day-to-day processes that keep employees, managers and HR operations running smoothly.
Typical workflows
Employee administration
Payroll coordination
Leave and attendance support
Employee requests and documentation
HR operations support
Bring structure and visibility to everyday finance operations.
We support routine finance processes so leadership has clearer control while internal teams stay focused on higher-value financial work.
Typical workflows
Finance administration
Expense and payment support
Reporting coordination
Reconciliations and documentation
Finance service requests
Make purchasing and supplier processes easier to manage.
We help structure procurement activity across requests, approvals, suppliers and day-to-day coordination.
Typical workflows
Purchase requests
Supplier coordination
Vendor onboarding
Approval support
Procurement administration
Keep the technology environment supported and secure.
We provide operational support across everyday IT needs while helping maintain control over users, devices, access and service delivery.
Typical workflows
IT help desk
User and access support
Device and asset coordination
Incident and service requests
Security operations support
Handle the administrative complexity around compliance, government and legal support.
We coordinate recurring government and legal processes so important obligations do not become a constant management burden.
Typical workflows
Government liaison and administration
Licensing and documentation support
Legal service requests
Contract and document coordination
Compliance-related administration
Specialist & On-Demand Support
Senior-quality capability, when you need it.
Not every need requires a full consulting engagement or a permanent hire. Our specialist bench gives you access to focused capability for a defined piece of work or period of time — without adding long-term headcount.
01. Design
Make the thinking look as strong as it is.
Branded presentations, report templates, infographics and supporting collateral produced to a high standard and at the pace demanding deadlines require.
02. A3 Research Product
Rigorous insight, distilled clearly.
Concise research documents of one to eight A3 pages, ranging from desktop research through to advanced analytics, delivered in English or Arabic.
04. Resourcing
Add capability without adding permanent headcount.
Specialist talent sourced and placed across functions for a defined period — with sourcing, placement and account management handled throughout.
03. Translation & Localization
English–Arabic work built for institutional standards.
Professional translation and localisation of reports, presentations and regulatory material, handled with the care required for government and institutional environments.
Talk to us about specialist support
How It Works
Deliberately small.
Deliberately senior.
We keep engagements focused, senior-led and proportionate to the problem. The people you meet stay close to the work, the scope is built around the outcome required, and our goal is to leave the organisation stronger than we found it.
Size the work to the problem
01/
Not every challenge needs a six-month programme.
Employees and managers can access support, raise requests and initiate workflows through a consistent experience across the functions Unify manages.
The pitch team is the delivery team
02/
The senior people you meet stay involved.
We do not sell with one team and deliver with another. The people shaping the thinking remain close to the work and accountable for the outcome.
Build ourselves out of the work
03/
Capability should stay with the client.
Our aim is not to create dependency. We design the work so knowledge, structure and capability remain inside the organisation after the engagement ends.
AI pointed at the top line
04/
Use AI to expand what is possible.
We use AI to increase the depth, speed and range of what can be achieved — helping teams explore more options, test more assumptions and improve the quality of decisions rather than simply reducing effort.
Selected Experience / Proof
Judgement, with receipts.
The difference is not just what we advise. It is what happens when that advice is put into practice. Across aviation, government and private offices, Unify has helped organisations turn complex mandates into measurable progress.
Abu Dhabi Startup · Zero to Scale
From Startup to Scale, One Connected Operation.
"Unify Group has supported us since inception. They set up our core functions across HR, IT Support, Finance and Procurement, and configured and launched both our Finance & Procurement ERP and our HRIS. Every system is connected to UnifyOS, so our workforce can request any support service from Unify Group in one place. They delivered all of this within three months as we scaled to 100 FTE. For startups like us, Unify lets you focus on your core business. For scale-ups and enterprises, they bring real efficiency to back-office operations. I highly recommend them."
3 months
From launch to live
100 FTE
Supported at scale
4 functions
Live on UnifyOS
Leadership
Senior people, close to the work.
Our engagements are led by experienced practitioners who stay directly involved from the first conversation through delivery — bringing strategy, transformation, AI and operating experience into the work where it matters most.
Craig Ambrose
CEO, Unify Group
Senior leader with experience across organizational transformation, operating models and building integrated advisory, technology and managed-service businesses.
Dr Corrie Block
Senior Advisor — Strategy & AI Readiness
Advisor and executive coach focused on strategy, AI readiness, organisational performance and senior leadership development.
Chuks Nwabineli
CEO, Unify Consulting
Leads Unify Consulting’s advisory work, with experience across strategy, PMO, infrastructure, transformation and complex Abu Dhabi engagements.
Start a Conversation
Start with the problem.
We’ll shape the right engagement around it.
Whether you need a focused strategic intervention or deeper transformation support, we’ll help define the right scope, level of involvement and path forward.